Industry News Courtesy Of Hypbot                   

Global Music Publishing Royalties By The Numbers [Glenn Peoples] 

1136bdfc-613c-46b4-bfe4-5b148df62788The International Confederation of Societies of Authors and Composers recently issued a report which has shed some light on the world of music publishing, with free on-demand services once again being targeted.

_________________________

Guest Post by Glenn Peoples on Medium

By Glenn Peoples, Music Insights and Analytics at Pandora

The music industry’s campaign against free, on-demand services continues. The International Confederation of Societies of Authors and Composers (CISAC) issued an report last week that brings some transparency into the typically opaque music publishing business. The press release is here. A link to download the report is at the bottom of the page.

2The short version: the report says collections of performing rights organizations on behalf of music publishers reached €7.5 billion (US $7.95 billion) in 2015 (up 8.5 percent YOY). A highlight is a special section on digital music breaks out data from societies and music publishers in six key markets (US, Canada, UK, France, Germany and Sweden) on collections from a variety of digital service categories.

CISAC went to great lengths to point out the disparity between paid and free services. In the United States, collections from paid services were music publishers collected $129.1 million from premium subscription services, $65.5 million from ad-supported audio services and $85.1 million from ad-supported video services. (The disparity is far greater on the recorded music side of copyright in the United States.) There are far greater disparities in the United Kingdom, Germany, France and Sweden.

Here’s a relevant section of analysis by publishing expert Susan Butler:

“2015 saw an overall increase of 21.4% in our members’ collections from digital platforms and this is strongly encouraging. Yet, the share of digital income out of total royalties collected by our members is fairly low, at 7.2% only. The main root of the problem remains legal loopholes and outdated laws which prevents our members from obtaining fair royalties from digital platforms in many countries. The huge difference between collections from subscription services and ad- supported platforms is not only alarming, but also clear evidence that regulatory solutions are desperately needed.”

Butler’s comments echo my last post here at Medium (“Give it Away, Give It Away, Give It Away Now”) that addressed the difference in royalties paid by premium and free, on-demand services (I didn’t get into regulatory issues, however). Premium services pay a premium to offer on-demand music. Free on-demand services don’t. Expect there to be tension as long as these disparities continue.

Marketing Your Music with Seasonal Spotify Playlists 

2When the holiday season rolls around, it can be challenging, as an artist, to come up with seasonally themed content to share with your fans. Spotify has your back however, and a festive playlist share can be just the thing to engage fans.

_______________________________

Guest Post from Team Fanbridge on Fanbridge

Holiday Marketing Content-Seasonal Spotify Playlist

It can be tough to think up holiday content to share with your audience. On top of all the usual chaos of the holiday season, you may be at a loss for content ideas. But there’s one useful, simple resource that could provide compelling holiday content to share with fans: Spotify playlists. A nice wintery playlist or a collection of your favorite holiday jams could be just what you need to keep fans engaged, even during a slow period. And with FanBridge’s Spotify integration, it’s even easier to share your “Winter Funderland” playlist with subscribers.

Creating a Spotify playlist is simple and customizable. To get started you can check out Spotify’s step by step instructions on how to make a playlist here.

If you’re not sure what playlist to make, here are some examples:

  • Holiday Songs You Grew Up On

  • Winter Songs That Make You Laugh

  • New Favorites From This Year

  • Songs That Always Put You In The Holiday Spirit

  • Holiday Tunes From Around The World

After all the songs are added it’s time to personalize the playlist. Adding a creative holiday themed cover image will help capture fans’ attention and stand out from the crowd of playlists. To make a successful cover image it’s important to keep it relatable to your brand and in theme with the music included. We recommend using a free graphic design tool such as Canva and create your cover image using square canvases such as Canva’s “Social Media” or “Album Cover”.

Screen Shot 2016-11-17 at 4.18.33 PM

Another way to customize your playlist and help attract more fans is by giving your playlist a description. Adding a description not only informs listeners on what to expect from the playlist but also allows you to customize to match your personality.

Lastly, don’t forget to make your playlist public for all to hear!  To do this, right click on the playlist and select “Make Public”. 


After finishing up your playlist, spread the word to your subscribers with a holiday playlist campaign with the Template Tool. Add an audio module to the place in your email you want to share your new playlist. Copy the playlist URL by right-clicking on it in Spotify and selecting Copy Playlist Link. Paste the link into the Add Audio field. Once your playlist is included into your email it’s time to add some detail.

You can also customize your email by creating a holiday themed banner using the email header design in Canva. This will help your email pop out from others and immediately let fans have an idea that it is for the holiday season.

 Screen Shot 2016-12-01 at 2.37.37 PM

Spotify Playlists are a great gift to give your fans this Holiday season whether it’s with your own music or just your favorite tunes, or even a mixture of both! So get creating, customizing and in the holiday spirit!

Music Industry Leaders Travel To Palestine To Launch Revolutionary Music Expo 

image from www.hypebot.comA forward thinking and brave group of music industry figures traveled to Palestine in November with Palestinian artists ahead of the inaugural Palestine Music Expo (PMX). Basic industry infrastructure and travel restrictions topped the agenda.

________________________________


palestine music expo

Music journalist Larry LeBlanc was one of a select group of music industry figures who traveled to Palestine in November to meet over lunch with a group Palestinian artists ahead of the inaugural Palestine Music Expo (PMX). Other attendees at the event included Mahmood Jrere, Co-Founder of the Palestinian Hip Hop group, DAM; The Orchard founder Scott Cohen; Cooking Vinyl Group Chairman Martin Goldschmidt; Glastonbury's Martin Elbourne and Malcolm Haynes ; Music Glue's Mark Meharry; and X-Ray Touring agent Beckie Sugden.

The confab focused on the issues facing Palestinian artists in the post 9/11 world, including draconian travel restrictions, which can make concerts at venues just a few miles away challenging, much less booking a European tour.

The travel frustrations for Palestinian artists and music fans alike are compounded by deeper structural issues. The region lacks an international airport, leaving would-be touring artists to fly out of Tel Aviv, forcing them to contend with Israel's stringent permitting system.

As well, Palestine lacks the basic infrastructure for a live music industry and while there are venues, there is a marked dearth of people who can help make successful concerts a reality, including promoters, managers, and record labels.

“During conflict,

one of first human expressions to be limited

is a people’s artistic culture”

These are the issues that Martin Goldschmidt and the founding team of PMX hope to begin to tackle with the debut of the Palestine Music Expo.

Due to take place April 5-7, 2017 across three cities, Ramallah, Haifa and Jerusalem, PMX will showcase both established and upcoming Palestinian artists to local audiences and key members of the international music industry as it seeks to shine a light on the region’s burgeoning, but internationally little-known, music scene.

“Starting out on this journey I have been thrilled by the interest, sympathy and broad-based support for Palestinian musicians from artists and professionals, right across the industry,” enthused Goldschmidt, who said that the event will mostly be produced and staffed by people from the local industry.

“During conflict, one of first human expressions to be limited is a people’s artistic culture,” added Budd. “Its prominence in everyday society is relegated and the world is denied the positive messages that music and art delivers. PMX is being created to highlight and remind people of what music can do to reinforce a message of hope and bring Palestinian culture into wider consciousness by supporting some damn good music,” Goldsmith told Billboard in a recent article about the Expo.

For more information, or to take part in PMX, please check them out online at http://palestinemusicexpo.com.

via Celebrity Access

Music Exploded On Instagram In 2016 - Here Are The Stats 

Instagram[UPDATED] Instagram shared year-end data that highlights the social photo app's evolution in the music space with Fast Company. Highlights include: 5 out of the 10 most-followed Instagram accounts are music related. Kanye West joined Instagram in 2016, as did the Gorillaz, who used Instagram Stories to announce its first album in five years.

________________________________

But it was Beyoncé that dominated Instagram after using it to announce both the "Formation" video and the Lemonade visual album.

TOP 10 MUSIC ARTISTS WHO GAINED THE MOST FOLLOWERS ON INSTAGRAM IN 2016:

1 gomezSelena Gomez (@selenagomez) - Gained more than 50 million followers
2.Ariana Grande (@ariangrande) - Gained more than 40 million followers
3.Taylor Swift (@taylorswift) - Gained more than 38.3 million followers
4.Beyoncé (@beyonce) - Gained more than 37 million followers
5.Nicki Minaj (@nickiminaj) - Gained more than 29 million followers
6.Katy Perry (@katyperry) - Gained more than 25.1 million followers
7.Miley Cyrus (@mileycyrus) - Gained more than 24.3 million followers
8.Demi Lovato (@ddlovato) - Gained more than 22 million followers
9.Jennifer Lopez (@jlo) - Gained more than 20 million followers
10.Justin Timberlake (@justintimberlake) - Gained more than 18 million followers

THE YEAR'S MOST-INSTAGRAMMED MUSIC FESTIVALS:

1.Lollapalooza
2.Ultra Music Festival
3.Glastonbury Festival
4.Fuji Rock Festival
5.SXSW Music
6.Coachella

ARTISTS WITH THE MOST INSTAGRAM MENTIONS IN 2016:

1.Selena Gomez
2.One Direction
3.Beyoncé
4.Rihanna
5.Ariana Grande
6.Twenty One Pilots
7.Taylor Swift
8.Drake
9.Coldplay
10.Sia
11.Ne-Yo
12.Jennifer Lopez
13.Kanye West
14.Wale
15.Madonna

SONGS WITH THE MOST MENTIONS ON INSTAGRAM IN 2016:

Instagram1."Formation" - Beyoncé
2."Sorry" - Justin Bieber
3."Work" - Rihanna ft. Drake
4."Ride" - Twenty One Pilots
5."Pillowtalk" - Zayn
6."Perfect" - One Direction
7."Heathens" - Twenty One Pilots
8."Hello" - Adele
9."My Boo" - Ghost Town DJ's
10."Panda" - Desiigner
11."Love Yourself" - Justin Bieber
12."Stitches" - Shawn Mendes
13."Dangerous Woman" - Ariana Grande
14."Sorry" - Beyoncé
15."Purple Rain" - Prince
16."Youth" - Troye Sivan
17."WOW" - Beck
18."Stressed Out" - Twenty One Pilots
19."Starman" - David Bowie
20."Confident" - Demi Lovato
21."Hype" - Drake
22."Into You" - Ariana Grande
23."Controlla" - Drake
24."Rise" - Katy Perry
25."Company" - Justin Bieber

MUSIC FAN ARMIES THAT WERE THE MOST ACTIVE ON INSTAGRAM IN 2016:

1.Selenators (Selena Gomez)
2.Team Drake (Drake)
3.Beyhive (Beyoncé)
4.Arianators (Ariana Grande)
5.Harmonizers (Fifth Harmony)
6.Little Monsters (Lady Gaga)
7.Barbz (Nicki Minaj)
8.Swifties (Taylor Swift)
9.Directioners (One Direction)
10.Rihanna Navy (Rihanna)

GLOBAL MUSIC GENRES THAT WERE THE MOST POPULAR AMONG MUSIC FANS ON INSTAGRAM IN 2016:

1.K-Pop
2.Hip-hop / Rap
3.R&B
4.Electronic / EDM
5.Rock
6.Samba & Pagode
7.Country
8.Reggae

More on Fast Company

SoundCloud Go Launches In Germany 

12 Questions To Ask Before You Make That Post 

2Simply having a presence on social media is no guarantee that, as a band or artist, you're using it effectively. Here we examine twelve questions you should ask your self in advance of making a social media post to ensure you focus your content for the best possible impact.

__________________________________

Guest post by Bobby Owsinski of Music 3.0

As I’ve said many times here and in my book Social Media Promotion For Musicians, just being on a social network doesn’t mean that you’re using it effectively for promotion. There’s a mindset that’s need before you can use any network as a promotional tool. Here are 12 questions to ask yourself (thanks to this Time article) before you post to any social network that will help you focus your content for greatest impact.

1. Is the message educational, informational, or entertaining? Stop if it doesn’t fit into either of these categories.

2. Is the voice correct? Remember to stay within your brand and not get too personal.

3. Is it too long? Shorter posts get more engagement.

4. Is the URL correct? You did remember to include a link, right? Make sure you check that it’s working

5. 11Should I target a specific audience with this message? Sometimes it’s better to just address a specific portion of your audience or fanbase.

6. Did I use the right keywords and hashtags to maximize exposure? Keywords and hashtags are still important.

7. How many times have I already posted something today? Too many posts in the day may mean that this one could be ignored.

8. Did I spell check? Poor spelling is something that people notice immediately and it detracts from the message of the post.

9. Will I be okay with absolutely anyone seeing this? Stop and rewrite if you feel the slightest bit uncomfortable about something in the post. Follow your gut on this one.

10. Is this reactive communication or is it well thought-out? If you’re angry, take an hour to calm down before you post. A quick reactive post is how flame wars start.

11. Did I make the most of visual content—images, video, slides? Visuals increase engagement on almost all platforms.

12. Did I make the most of my update text—headline formulas, polls, quizzes? You only have so many chances for attention so make the most of them.

The best way to use social media as an effective promotion tool is to post great content. Follow these 12 questions and you’ll always be sure that you’re in the ballpark.

You can read more from Social Media Promotion For Musicians and my other books on the excerpt section of bobbyowsinski.com.

Vinyl Sales Tops Digital Downloads In UK 

VinylFor the first time ever, the recording industry made more money from vinyl album sales than downloaded albums in the UK last week. According to figures published by the Entertainment Retailers Association, vinyl accounted for sales of £2.4m ($3m USD), while downloads took in £2.1m ($2.6M).

image from www.clipartkid.comThe ERA suggested that vinyl sales were up as they make an appealing holiday gift for music aficionados, but the change also reflects the increasing move away from digital downloads to streaming.

As well, the price for vinyl records, which are often sold as limited runs and in special collectors editions is unusually high. For example, last week's top selling vinyl recording was Kate Bush's triple-disc live album Before The Dawn, which retails at £52 ($65.50) vs. the downloadable version which will set you back just £12 ($15.12). according to the BBC.

This disparity is reflected in the actual sales figures, which saw 120,000 vinyl albums last week, vs. 295,000 digital download units, according to ERA.

via Celebrity Access

Pandora Predictions: Lil Yachty’s Sailing Team Member Kodie Shane Is Back 

1In this week's edition of the Pandora Predictions Chart, some notable up-and-comers include nineteen-year-old rapper/singer Lil Peep, even younger Atlanta rapper Kodie Shane, and Dutch chill trap DJ San Holo.

__________________________

Guest post by Emily Blake of Next Big Sound

Yung Lean may continue his reign this week on top of the Pandora Predictions Chart—no doubt aided by whispers of a collaboration with buzzing MC Travis Scott — but there’s plenty of new blood, too, like a rapper with a soft spot for emo music, a rising member of Lil Yachty’s Sailing Team, and a Dutch DJ with an apparent affinity for Star Wars.

Read on for more from the chart, which ranks the 20 up-and-coming artists who are most likely to make their debut on the Billboard 200 Chart in the next year.

Lil Peep

It seems that 19-year-old rapper/singer Lil Peep has found a recipe that works: Dashboard Confessional-esque angst mixed with hip-hop. It may be an acquired taste, but it’s one that’s won over a growing legion of fans — and some critics, too. His September mixtape HELLBOY has earned Peep several favorable mentions in the press, with Pitchfork calling Kiss a Best New Track last month and The Fader deeming The Song They Played [When I Crashed Into The Wall] one of the 11 Songs You Need In Your Life This Week back in October.

And it’s all translated to a buzz on social media. This week compared to last week, Peep saw a 115.9% increase in Instagram Likes, a 78.2% jump in Facebook Page Likes, and a 32.5% increase in Twitter followers.

Kodie Shane

Considering she’s one of the members of Lil Yachty’s esteemed Sailing Team, 18-year-old Atlanta rapper Kodie Shane is in good company. And if we learned anything from the rise of fellow up-and-coming rappers like Young M.A., it’s that good company can take you really, really far.

After appearing on Lil Yachty’s posse cut All In in August, she made her debut later that month on the Pandora Predictions Chart at #13. Now, following the release of her new single Sad featuring Lil Yachty and some favorable press mentions — “Why Kodie Shane Should Be Your New Favorite Rapper,” The Fader wrote — Shane returns to #13 once again after seeing a flurry of activity on social media. This week compared to last week, she saw a 115.1% increase in Facebook Page Likes, a 63.3% in Twitter followers and a 50% in Instagram followers. In the past three months, she’s performed best on Instagram, adding an average of 772 followers per day.

San Holo

You think you know San Holo? No, he’s not that guy who travels around with an oversized Wookie, but rather a Dutch DJ who’s been making waves in chill trap. He first popped up on the mainstream radar with a remix of Dr. Dre’s The Next Episode, which so far has racked up nearly 125 million views on YouTube. Now, after the release of his latest single Light on Thanksgiving Day, he debuts on the Predictions Chart at an impressive #5.

 

This week compared to last week, San Holo — whose real name is Sander van Dijck — saw 114.2% increase in Facebook Page Likes, a 89.4% uptick in Twitter followers, and a 56% increase in Instagram followers. He also saw an uptick in engagement, with a 229.3% increase in YouTube Likes this week compared to last week.

And Christian soul-grass duo Jenny & Tyler — composed of husband and wife Tyler Somers and Jenny Somers — make their debut on the chart after the release of Christmas Stories in late October. This week compared to last week, the duo saw a 1,300% increase in YouTube Subscribers and gained over 2,100 fans on Facebook. On Pandora, they saw a week-on-week 38.7% increase in Artist Station Adds. And it isn’t just their holiday music that’s getting love: Songs off their 2015 album Of This I’m Sure are getting more and more attention on Pandora, too.

Elsewhere on the chart, rising funk band and masters of the modern album drop Vulfpeck rise two spots this week as songs off their latest album, The Beautiful Game, start to pick up Steam on Pandora. And I Hate U, I Love Uvocalist Olivia O’Brien stays steady in the Top 3, while Tomboy rapper Princess Nokia jumps back up to #6.

Apple Music Passes 20 Million Subscribers In 18 Months, But Execs Want More Users and Exclusives 

image from www.androidcentral.comApple Music has 20 million subscribers 18 months after launch, according to stats released by Apple. But the music industry expected more, and so apparently do some Apple executives.

____________________________________

image from rollingout.com

Apple Music has passed 20 million subscribers, an increase of 15% in the last 3 months. Apple also shared that 60%  percent of customers using Apple Music have not bought content from the iTunes Music Store in the last 12 months - some were dormant users, but "the vast majority are new customers."

"It's been quite a year," says Apple executive Eddie Cue told Billboard. "We were thrilled to see that we could take passions and drive them all the way to No. 1. Chance the Rapper, who we put on Apple Music exclusively, hit the top 10 on the Billboard charts [on streams alone], and I can't recall that being done before."

Cue continued: "Of course we want more and we want it to go faster - we’re hungry! ...We can’t forget that, as an industry, we still have very few music subscribers. There are billions of people listening to music and we haven’t even hit 100 million subscribers. There's a lot of growth opportunity."

On Exclusives

“I don’t think exclusives or promotions are anything new”, Cue told the BBC. “They were done in the record business, they were done on iTunes, now they’re being done on streaming. The exclusives are relatively short term – it’s not something that stays on any one platform. But being able to do unique things with artists is a good thing and I think that’ll continue”.

Apple hosted 70 exclusives in 2016, 6 of which topped the Billboard charts.