Industry News Courtesy Of Hypbot                   

Is Live Music About To Have It's Own Napster Moment? OneRepublic Ventures Into Virtual Reality Today 

 vr musicIs live music about to experience its own Napster moment? Concerts are touted as the part of music that digitization can not replicate. But augmented and virtual reality are changing that. Why sit in row 200 when can have a more immersive experience at home via your Oculus headset. A handful of artists like OneRepublic are already experimenting with the medium.


image from www.celebrityaccess.comUniversal Music Group, along with Interscope Records, the band OneRepublic and Nokia Technologies, are launching a new partnership that will create an immersive virtual reality music experience.

The “Kids” VR experience will premiere at this year’s Advertising Week, New York, during the “VR is ‘Kids’ Play” lunch and panel presented by Universal Music and the Tribeca Film Festival on September 27 at the NASDAQ Building. At this time, the VR experience will be made available exclusively on the Within app for fans to download or stream on their smartphone or VR headset at home.

The “VR is ‘Kids’ Play” panel will be moderated by Jane Rosenthal, executive chair of Tribeca Enterprises and will feature singer-songwriter Ryan Tedder of OneRepublic, Chris Milk, founder & CEO of Within and founder & creative director of Here Be Dragons, video director Hal Kirkland, Nokia’s head of presence capture, Guido Voltolina and Bart Saunt, head of new business, Universal Music Group & Brands (UMGB).

The video will be available on Within (, Milk’s virtual reality app, and at beginning at 12:01 AM EST September 27th before becoming widely available through other distributors including Oculus, Samsung VR and Littlstar, as well as Facebook 360 and YouTube 360.

via Celebrity Access

Americans And Canadians Lead Nominations For MTV European Music Awards 2016 [FULL LIST] 

MTV EMA 2016American artists including Beyonce and Rihanna and Canadians including Justin Bieber and Drake dominate the nominees for MTV's 2106 European Music Awards. The EMAs will be broadcast around the globe from the Ahoy Rotterdam in Rotterdam, Netherlands on November 6 and air in the U.S. at 8:00 p.m. ET/PT.

image from res.cloudinary.comBEST SONG      
Adele - Hello

Justin Bieber - Sorry
Lukas Graham - 7 Years
Mike Posner - I Took A Pill In Ibiza (Seeb Remix)
Rihanna ft. Drake - Work
Beyoncé - Formation
Coldplay - Up&Up
Kanye West - Famous
Tame Impala - The Less I Know the Better
The Weeknd ft. Daft Punk - Starboy

Lady Gaga      
Calvin Harris

Justin Bieber  
Shawn Mendes   
The Weeknd     

Green Day      
twenty one pilots      
BEST NEW       
Bebe Rexha

Lukas Graham   
The Chainsmokers       
Zara Larsson   
BEST POP       
Ariana Grande

Fifth Harmony  
Justin Bieber  
Selena Gomez   
Shawn Mendes   

Green Day
Red Hot Chili Peppers  
Kings of Leon  

Tame Impala    
The 1975       
twenty one pilots      

Kanye West     
Wiz Khalifa    

Calvin Harris  
David Guetta   
Major Lazer    
Martin Garrix  
Alessia Cara   

Bebe Rexha     
Charlie Puth   
Dua Lipa
Elle King
Jack Garratt
Jonas Blue     
Lukas Graham   
Ariana Grande  

Justin Bieber
Lady Gaga      
Shawn Mendes   
Duran Duran - Piazza Del Duomo, Milan (2015)
Ellie Goulding - Piazza Del Duomo, Milan (2015)
Jess Glynne - Isle of MTV, Malta (2016)
Martin Garrix - Isle of MTV, Malta (2015)
One Republic - MTV Evolution, Philippines (2016)
Tinie Tempah  - MTV Crashes, Plymouth (2015)
Tomorrowland - Belgium (2016)
Wiz Khalifa - Isle of MTV, Malta (2016)
Voting is open now at, including the Best U.S. Act local voting category, for which wildcard nominee, Charlie Puth, has been chosen by fans via social vote. Additional nominees include Ariana Grande, Beyoncé, Kanye West and twenty one pilots. 
Social voting categories Biggest Fans and Best Look will go live at a later date, with full details and voting procedures to be announced.
2016 MTV EMAs voting is now open until November 5 at 11:59PM CET* so visit to cast your vote!

*Except voting for: (i) Best Swiss Act (closes on 28 October 2016 @11:59pm CET); (ii) Best Belgian Act (closes on 30 October 2016 @11:59pm CET); (iii) Best Dutch Act (closes on 1 November 2016 @11:59pm CET); (iv) Best Polish Act (closes on 2 November 2016 @11:59pm CET); (v) Best Israeli Act (closes on a date TBA at a later date); and (vi) Best German Act (closes on 2 November 2016 @11:59pm CET).

Social Media Marketing For Musicians: Get More Fans Via Facebook 

2Regardless of genre, it's a goal of virtually every artist in every genre to grow a sizable fanbase and, if one plays their cards right, Facebook can be an excellent way to find and reach these potential fans


In this recent post to MusicThinkTank, Jon Ostrow helps artists work to develop and grow than fanbase using Facebook, both as a marketing and social platform.

"The first and most important way to get new fans is simply to have great content. What “great” means may be different for every fan base, but ultimately you’re looking for content that drives interest in you and is engaging enough to keep your fans coming back for more. If you can create content that drives fans to share with others, even better."

[Continue Reading] 

Spotify Loses Two Top Execs: Deezer Nabs Riad Hawa, Early Hire Jonathan Forster Also Exits  

DeezerDeezer has hired away Spotify exec Riad Hawa to expand its music hardware partnerships. Sales VP Jonathan Forster, one of Spotify's first dozen staffers and a close associate of CEO Daniel EK, is also exiting.



image from media.licdn.comSpotify executive Riad Hawa has been hired by rival Deezer to as its VP of global hardware partnerships. Hardware compatibility and preferred deals with manufacturers from Sonos to Samsung are key to extending the reach of any music service.

Hawa held a similar hardwar role at Spotify, which he joined in 2012, after stints at Acer and Sony. The hiring comes just two weeks after Access Industries, which also owns Warner Music Group, took full control Deezer.

“I am over the moon to be joining Deezer at a time when the music streaming market is ripe for change,” said Hawa. “This could come in the form of new innovation, building strategic partnerships with like-minded brands or investment in creative marketing strategies - the opportunities are endless.”

Early Staffer Jonathan Forster Says Goodbye

image from media.licdn.comJonathan Forster, Spotify VP Sales EMEA is also exiting, according to multiple sources.  Forster was one of Spotify's first dozen hires almost 10 years ago. Hos plans are unclear, but he has invested in several startups in the recent past.

Why Now?

Combined, these two exits do not signal a rush for the door at Spotify. But they are unusual, both for a pre-IPO company like Spotify to change leadership and for two senior hires to exit prior to the likely payout a public offering would net them.


Spotify Adds Daily Mix: Your Favorite Tracks Mixed With New Songs 

DailyMix-DeviceSpotify has launched Daily Mix - a series of computer generated mixes combining the users favorite tracks with new songs.  Alongside Spotify's popular Discovery Weekly and Release Radar, the new offering provides an unrivaled personalized and constantly updated lean-back experience.


DailyMix-Device Spotify newSpotify today launches Daily Mix - a group of algorithm driven mixes generated from the users most played songs that combine those favorites with new tracks.  

Daily Mix solves a common problem: despite the multitude of playlists available, too often nothing fits your personal taste; and constantly refreshing your own requires time and research.  

As the user's musical taste evolves, so will their Daily Mix. Don’t like a new song? “Ban” it to remove it from future playlists. “Heart” it to add it to your collection. 

Daily Mix is available to both free and premium users today globally in "Your Library" within the Spotify Android and iOS apps. It will roll out to additional platforms soon. New users can access Daily Mix after approximately two weeks of listening.  

All 3 Major Labels Sue To Stop YouTube Ripping 

Gavel-568417_640In recent months, YouTube has been under fire from the music industry, with mp3 track ripping from videos a major cause of friction.  Now the major labels have taken aggressive legal action.


YouTube to mp3 Converter

All three major labels and several of their subsidiaries have filed suit against , a website that enables the ripping of audio from YouTube videos into downloadable mp3's.

"Stream ripping has become a major threat to the music industry," states the filing, "functioning as an unlawful substitute for the purchase of recorded music and the purchase of subscriptions to authorized streaming services."

40% Of All Stream Ripping Globally

According to court documents, accounts for a much as 40% of music stream ripping globally. Allegedly, "tens, or even hundreds, of millions of tracks are illegally copied and distributed by stream ripping services each month."

50% of people 16-21 admitted to having stream ripped in a recent survey.

"This is a coordinated action to protect the rights of artists and labels from the blatant infringements of YouTube-mp3, the world’s single-largest 'stream ripping' site," said Frances Moore, CEO of the International Federation of The Phonographic Industry (IFPI) in a statement.

The Full Court Filing

Music industry lawsuit by mashablescribd on Scribd

Why Would Music Tech Startup BandLab Want To Buy A Stake In Rolling Stone? [Mark Mulligan] 

image from www.hypebot.comWhy would a new model music tech company invest in an old school rock magazine? That's what analyst Mark Mulligan asked on the news that BandLab had bought 49% of Rolling Stone.



By Mark Mulligan of MIDiA

News emerged yesterday that Singapore music creator community and collaboration platform BandLab bought a 49% stake in Rolling Stone. For those unfamiliar with BandLab this might have prompted a ‘What? Who? Why?’ moment.

BandLab is the creation of Kuok Meng Ru, the son of one of Singapore’s most wealthy and successful businessmen Kuok Khoon Hong who founded and built the world’s largest Palm Oil business.Unsurprisingly the father has backed the son in his venture and so, yes, Rolling Stone has been bought, albeit indirectly, with Palm Oil money. But the question remains, why?

Kuok Meng Ru has a bold vision and ambition for Bandlab, he sees this as an opportunity to create a full stack music company from the ground up, built around the next generation of creators rather than trying to carve a slice out of the incumbent industry. There is no doubt that the music industries are a complex web of inefficiencies and that if they were being redesigned tomorrow that they would be a far more streamlined, effective and transparent proposition. This on the surface makes the music business ripe for disruption. But unlike fully open markets like the smartphone business, the music industries are interwoven with complications such as de facto monopolies, statutory licensing frameworks and global networks of reciprocal agreements. All of which shelter the business from the full impact of disruption. Change happens slowly in the music business.

image from

BandLab Is Built By Music Super Fans For Music Super Fans

None of this means that change is not happening and that the rate of change will not continue to happen. But the odds are heavily stacked against a single entity aiming to unseat the marketplace with an end-to-end creation-to-marketing-to-distribution solution such as BandLab. Don’t get me wrong, I love the concept of BandLab. As a life long musician and as a music super fan, it is exactly the sort of platform I would probably build i.e. a musician’s platform for musicians. But the harsh reality is that the majority of consumers (67%) are casual fans and less than 5% create music and upload it to the web. BandLab is a platform full of cool creator tools and community features. It nurtures a creative feedback loop between fans and artists. In fact, it adheres neatly to the principles of Agile Music that I laid out in 2011 and it fits in with the zeitgeist of the death of the creative full stop. But a mainstream proposition it is not. At least not in its current guise.

Kuok Meng Ru wants BandLab to do to music what Flickr did to photo sharing and creativity. But there are many, many more people that create and share photos than create and share music. Soundcloud is arguably the single biggest cloud creator platform, yet the vast majority of its growth happened when it cowed to investor pressure and pursued the listener rather than the creator. As I said last month in a Bloomberg article about BandLab, There’s always going to be far bigger audience of listeners than there is of creators. And unfortunately the vast majority of aspiring creators are not good enough, nor ever will be, to amass sizeable audiences. If BandLab decide to start licensing in established repertoire, or acquiring it unofficially (Soundcloud style), then it can build audience at scale.

Where Next For Rolling Stone?

So, back to the title of this post, just what is BandLab up to with Rolling Stone? Rolling Stone and BandLab plan to open a Singapore subsidiary focused on live events and marketing. For Rolling Stone this means diversifying revenue and growing its South East Asia footprint. For BandLab this means leveraging Rolling Stone’s brand as a short cut to credibility and extending the promotional capabilities of its creator platform. Who will do best out of this deal is hard to say. It’s a tough time to be a news publisher and so when big money comes calling it is hard to say no. But whether this is the right deal for Rolling Stone is another question entirely. My money is on Rolling Stone being sold on in reduced circumstances some time within the next 3 years (5 at the outside) when BandLab either gets bought or refocuses its ambitions.

Former LinkedIn, Apple Marketing Exec Nick Bartle Joins Pandora 

image from mms.businesswire.comAs they ramp up to launch two paid streaming music services, Pandora has announced that Nick Bartle will join Chief Marketing Officer. He joins Pandora from LinkedIn, where he served as VP of Member Marketing and Communications. Prior to that, Bartle was Senior Director of Marketing Communications for Apple.

Pandora-logo“I'm thrilled to join Pandora at this inflection point,” said Bartle. “The company is poised to completely redefine the music experience once again. I can’t wait to roll up my sleeves and connect our listeners to artists in ever more unique and personal ways.”

“From the moment I met Nick, his ability to make a substantial and immediate impact on Pandora was clear,” said Tim Westergren, founder and CEO of Pandora. “Nick brings a deep understanding of consumer marketing and strategic communications from years of experience with the world's most revered brands. He is the perfect leader to accelerate Pandora's brand momentum during this transformative time.”



"Their technologies don't and won't last. Our art - if we do it right - will." - T Bone Burnett's AmericanaFest Keynote 

image from thetrichordist.files.wordpress.comBashing Spotify and YouTube is easy. But T Bone Burnett did much more than that during his keynote address given at AmericanaFest, the Americana Music Festival & Conference last week in Nashville. He issued a call to arms, while reminding his fellow creators that "art is a holy pursuit."


T Bone Burnett's keynote address given at AmericanaFest,

the Americana Music Festival & Conference, Thursday, September 22, 2016  


t Bone BurnettI have come here today first to bring you love. I have come here to express my deep gratitude to you for your love of music and of each other. And, I have come here to talk about the value of the artist, and the value of art.

When Michaelangelo was painting the great fresco The Last Judgment in the Sistine Chapel, he came under intense criticism from various members of the church, particularly the Pope's Master of Ceremonies- a man named Cesena- who accused him of obscenity. Michaelangelo’s response was to paint Cesena into the fresco in the lowest circle of hell with donkey ears and a serpent coiled around him devouring, and covering, his nether regions, so to speak.

Cesena was incensed and went to the Pope demanding he censor Michaelangelo for this outrage, and the Pope said, “Well, let’s go have a look at it. ”So, they went down to the chapel, and when the Pope stood in front of the fresco, he said to Cesena, “You know, that doesn’t look like you at all.”

See, the Pope didn’t want to jack around with Michaelangelo. Michaelangelo was making things that were going to last for hundreds of years. His stuff was going to outlive the Pope’s ability to do anything about it, so the Pope bowed to the inevitable. The Pope was afraid of a painter.

The painter could create another dimension between Heaven and Earth. Flat ceilings seemed to come down into the room in three dimensions. He painted rooms where priests and the church could sit and be transported to- and engulfed in- a higher realm, learning ancient stories- thoughts kept alive over centuries. And he did it by mixing together things he found laying around on the ground- sand and clay and plants. He was a fearsome alchemist.

"Art is a holy pursuit."

Art is not a market to be conquered or to bow before.

Art is a holy pursuit.

Beneath the subatomic particle level, there are fibers that vibrate at different intensities. Different frequencies. Like violin strings. The physicists say that the particles we are able to see are the notes of the strings vibrating beneath them. If string theory is correct, then music is not only the way our brains work, as the neuroscientists have shown, but also, it is what we are made of, what everything is made of. These are the stakes musicians are playing for.

I want to recommend a book to you - The Technological Society by Jacques Ellul.

John Wilkinson, the translator, in his 1964 introduction, describes the book this way- “The Technological Society is a description of the way in which an autonomous technology is in the process of taking over the traditional values of every society without exception, subverting and surpassing those values to produce at last a monolithic world culture in which all technological difference and variety is mere appearance.” This is the core of the dead serious challenge we face.

The first nuclear weapon was detonated on the morning of July 16, 1945, at 5:29 and 45 seconds.

At that moment, technocrats took control of our culture.

Trinity was the code name of that explosion. It was an unholy trinity.

Technology does only one thing - it tends toward efficiency. It has no aesthetics. It has no ethics. It’s code is binary.

But everything interesting in life - everything that makes life worth living- happens between the binary. Mercy is not binary. Love is not binary. Music and art are not binary. You and I are not binary.

Parenthetically, we have to remember that all this technology we use has been developed by the war machine- Turing was breaking codes for the spies, Oppenheimer was theorising and realising weapons. Many of the tools we use in the studio for recording- microphones and limiters and equalizers and all that- were developed for the military. It is our privilege to beat those swords into plowshares.

"We live in a time in which artists are being stampeded

from one bad deal to another worse deal."

We live in a time in which artists are being stampeded from one bad deal to another worse deal. No one asks the artists. We are told to get good at marketing. I have to say- and I think I probably speak for every musician here- that I didn’t start playing music because I sought, or thought it would lead to, a career in marketing.

And, as we are being told that, our work is being commoditized- the price of music is being driven down to zero.

I am working with a group called C3, the Content Creators Coalition run by Roseanne Cash and Jeffrey Boxer to develop an Artists Bill of Rights. Jeffrey is here today to meet afterward with anyone who wants to get into this. The first right artists have is the right to determine what medium they work in. The second is the right to set the price of their work.

Every person worthy of the name artist, from Rembrandt to Paul Cesanne to Picasso to Jackson Pollack

From William Shakespeare to Tennessee Williams to James Baldwin and Jack Kerouac

From Bach to Stravinski to Mahler to John Adams

Every one of those artists made art that to be understood, the world had to change.

They did not adapt to the world, the world had to adapt to them.

The technocrats suggest we crowd source.

I suggest we not.

The very thing an artist does is figure out what he likes.

"the digital tycoons look down on artists"

The technocrats- the digital tycoons - the iTopians - look down on artists. They have made all these tools and they think we should be grateful - subserviant even- and use their flimsy new tools happily to make them ever more powerful. But we can make art with any thing. We don’t need their tools. Music confounds the machines.

So the iTopians have controlled the medium and the message for a generation now. And they are making a complete hash of things. The clearest and most pervasive proof of this is the psychedelic political season we are in, which we can see playing out in every election around the world.

Before the atom bomb, we had begun to project idealized versions of people up on screens, while the people whose images were projected would hide behind the screens, knowing they could never measure up.

After the atom bomb, we have automated that process. On facebook, everybody is a star. The idealistic, lysergic promise of the 1960’s has been mechanized, allowing us to become ever more facile counterfeiters.

The mask has become the face.

Malcolm Muggeridge said that the kingdom Satan offers a man is to the kingdom of God as a travel poster to the place it depicts.

This internet technology that has been so wildly promoted as being the key, the final solution, to our freedom, has become our prison. What the false prophets of the internet said would replace governments and nation states and commerce, and create a free world of community and sharing, has led instead to a consolidation of wealth and power that makes the monopolies of the early 2oth Century- Morgan and Rockefeller and Carnegie- look weak and ineffective.

Ethan Zuckerman, the director of the MIT Media Lab has apologized for his part in creating what he calls a “fiasco”. Tim Berners Lee, who diagrammed the schematic for our current internet on a napkin, said at Davos last year that the internet needs to be rearchitected.

Our 21st Century communication network, regarded by its early adherents with a religious fervor, has been turned into a surveillance and advertising mecnanism. The World Wide Web is just that- a web that ensnares everyone who uses it.

Artists must not submit to the demands, or the definitions of, the iTopians.
Lastly, I am here to speak specifically about American music.

This country has been led by artists from Thoreau and Emerson through Walt Whitman to Woody Guthrie, through Thelonious Monk and Charlie Parker, to Presley and Dylan to The Last Poets and Kendrick Lamar. The Arts have always led the Sciences. Einstein said that Picasso preceded him by twenty years. Jules Verne put a man on the moon a hundred years before a rocket scientist did. Medieval stained glass windows are examples of how nanotechnology was used in the pre-modern era. Those artists were high technologists, and many other things- they were aestheticians, ethicists, conjurers, and philosophers, to name a few.

They took risks. Risks a technocrat could never take. Artists risk everything in everything they do. Risk is what separates the artist from the artisan. Art is not a career, it is a vocation, an inclination, a response to a summons.

We, in this country, have defined ourselves through music from the beginning - from Johnny Has Gone for a Soldier in the Revolutionary War, to The Star Spangled Banner in the War of 1812, to John Brown’s Body and the Battle Hymn of the Republic in the Civil War, to the incredible explosion of music of the last century that was called Jazz, or Folk Music, or Rock and Roll, or Country Music- because although our music has taken many different paths, it is all of a piece and a most important part of our national identity- of US.

Music is to the United States as wine is to France. We have spread our culture all over the world with the soft power of American music. We both have regions- France has Champagne, we have the Mississippi Delta. France has Bordeaux, we have the Appalachian Mountains. France has Epernay, we have Nashville. Recorded music has been our best good will ambassador. The actual reason the Iron Curtain fell, is because the Russian kids wanted Beatles records. Louis Armstrong did more to spread our message of freedom and innovation than any single person in the last hundred years. Our history, our language, and our soul are recorded in our music. There is no deeper expression of the soul of this country than the profound archive of music we have recorded over the last century.

This is the story of the United States: a kid walks out of his home with a song and nothing else, and conquers the world. We have replicated that phenomenon over and over. We could start with Elvis Presley, but we could add in names for hours- Jimmie Rodgers, Rosetta Tharpe, Johnny Cash, Howlin Wolf, Mahalia Jackson, Bob Dylan, John Coltrane, Billie Holiday, Loretta Lynn, Chuck Berry, Hank Williams, Aretha Franklin, Jack White, Dr. Dre. That is the American Character. That is Johnny Appleseed.

At last year’s MusicCares tribute to Bob Dylan, Jimmy Carter said, “There’s no doubt that his words of peace and human rights are much more incisive and much more powerful and much more permanent than any president of the United States.” I believe that is undeniable.

That’s who the artists are. We can’t forget that.

[Tech companies say:] 

"We’re just going to go ahead and do this,

and we’ll sort it all out later... 

As they did with the atom bomb."

So, in conclusion, there is this sense that the technocrats are saying, “Look, we’re just going to go ahead and do this, and we’ll sort it all out later.” As they did with the atom bomb.

As artists, it is our responsibility to sort it out now.

Barnett Newman said, “Time passes over the tip of the pyramid.” By that he meant that there is a lot of room at the bottom of the pyramid to put things, but that as time passes, gravity washes them down into the sand. But if you put something right on the tip of the pyramid, it stays there.

We aspire to put things on the tip of the pyramid. That is our preference- our prefered medium.

Digital is not an archival medium.

Technology is turning over every ten years. Their technologies don’t and won’t last.

Our art-if we do it right - will.